Data Studio is the newest reporting system created by Google. It is an easy and analytics friendly system that gives opportunity to create visual reports that are easy to use and to understand -especially if you don’t work with analytics. It has a simple drag and drop system and the data updates automatically. Googles own data sources (Adwords, Google Analytics, Google Sheets, MySQL) works well with the system and are simple to implement to the report. Other data sources are also quite easy to implement to the system. Basically, from almost any system, data can be imported to Google Sheets where you can implement it to Google Data Studio.
Now when Data Studio reporting is the newest trend, many companies are interested in certain general reports that has relevant information about their core business. Many businesses have different departments and professions and not all parts are relevant for everyone. How can you establish what is needed in a general report and what should be left out in a different form?
Designing can be quite tricky, since different departments look different angles in their reports. Digital analysts and marketing professionals can easily understand and make suggestions from different average position and traffic source numbers. On the other hand, managers and sales personnel, might find it difficult and unclear to find those reports useful. Here are Quru’s 5 tips on creating a Data Studio dashboard that takes in consideration its different users and evaluators:
- Know your audience: When creating a report, it is important make the structure clear and easy to read. For example, company that has a web shop, should include in the report at least the following; sessions, sessions with search/ pageviews, device category, landing page, top inter search terms and e-com data with information of the top products. These parts are relevant to evaluate the activities.
- Show relevant information in one view: Try to show all relevant information in one page if possible. In that ways, you catch user’s interest more quickly and unnecessary scrolling around is avoided. Remember also the filtering and separation based on the user’s needs.
- Use clear language: If you’re report is directed on a regular basis to a team that does not work with analytics, use clear and consistent language. Ensure that certain important terms have been explained to ensure easy decision-making process.
- Use same figure styles: If you use many different styles, it is likely that you’re report will look unstructured. Use certain style all the way for a professional outcome and of course the style of the company the report is made for. Simple copying of pictures and customizing colors works well in Data Studio.
- Links for products and posts: In Data Studio, it is easy to add links to your templates. For many customers who for example follow the product sales in their e-commerce, it is convenient to have access straight to the product site from the Data Studio report.
Quru is officially certified in the usage of Google Data Studio with excellent experience in the field. Us at Quru can help you with Google Data Studio related questions and concerns. If you’re interested to learn or get service in Google Data Studio, please contact to one of our team members.