Some website pages will always have a high bounce rate, but this doesn’t necessarily indicate that these pages are performing badly. These pages should be taken in to consideration when looking at your site-wide bounce rate and adjusted accordingly. Sanna has some top tips on what to do to get the right data.
“Pages such as single support pages, recipes or blogs, will always have a high bounce rate due to the fact they have been designed to hold all the required information on one single page.
When looking at your site bounce rate, you could exclude these specific pages to get a more realistic view of the overall and average bounce rate of the site OR use an alternative adjusted bounce rate definition. But that doesn’t mean you should forget about those pages – far from it!
On those pages that aren’t relevant, you can set up events, such as a timer event or scroll depth events, to track what people are doing on the page. While people will continue to bounce once they have the information they require, it will now give you some indication as to how long people are spending on that page.
For example, if you have a support page and people were only staying for a short time, it could indicate that they were coming to the page, finding the information and leaving. Whereas, if they were there for a long time and you also had lots of internal search activity, it could indicate that the information and solutions they require are either not easy to find or not good enough.
Furthermore, if you had a blog page and people were staying for a long period of time, it would indicate that they are staying on the page to read more and more content. If you had a high number bouncing under 15 seconds you could assume that people weren’t interested in the other posts or not finding the right kind of content or that it’s different to what they might have been expecting.”