Bing Ads Editor has been updated to v11.10 and, with this, comes a number of updates, as well as support for Review Extensions.
The Review Extension allows you to add reviews from trusted third-party sources to your ads which are placed with Bing.
Review Extensions can be managed in bulk in v11.10 of the Ads Editor, with each campaign and ad group having up to 20 Review Extensions associated with them. There’s also the ability to share Review Extensions, whereby you can create one Review Extension and then associate it with multiple campaigns and ad groups.
As part of v11.10 there’s also improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import abilities.
Advertisers will now be able to adjust the bid modifier between -90% and +900% while creating audience association for Remarketing in Paid Search campaigns. This will eliminate the need to go back to the editor pane and update the bid adjustment value.
The Ads Editor will also now correctly recognise symbols for phrase and exact match types, with Bing offering this example “the keyword “flowers” and [flowers] will be imported as phrase and exact match type respectively. If a keyword has no symbols and no explicit match type, it will be considered a broad match type.”