Use Facebook for retargeting

Want to know how to use Facebook to re-engage with people who have visited your site but not converted, without an actual Facebook business page? Emil is going to tell us how it works and why it’s great.

“In the last quarter of 2014 Facebook had 1.39 billion monthly active users, with an average of 890 million daily active users during December. That’s a lot of users and a lot of potential for retargeting to people who have been to your site but not converted.

People often assume that you need a large Facebook following and presence to be able to target people accurately, but that isn’t the case when using tools such as AdRoll. How it works is fairly simple:

– Someone visits your site.
– They leave your site without converting.
– At some point in the future they visit Facebook.
– Code from your webpage will pull data about the visitors, this will be used to determine visitors and profiles, and they are retargeted with your ad.
– They engage with the ad, click on it, and return back to the site for a possible conversion.

Another way to retarget is to utilise your CRM email list. Users must sign up to Facebook with their email address, meaning you can use you list to target those specific individuals who have either sign-up for an account, distribution list or purchased something from you previously.”

[tips guest=”emil”]

Related Blog & News