Today is the final part of Sanna’s brief guide to building a successful campaign landing page. Today Sanna is giving us some tips on having a responsive landing campaign page for all devices.
“A problem I see regularly is non-responsive campaign pages. With the increase in mobile and tablet usage, this is always an important consideration, but even more so if your existing site is responsive and it’s what your visitors are used to.
If your site is already responsive, a responsive campaign page is a must – it keeps the look, feel and continuity of the site. It will make existing visitors feel comfortable, and will give new visitors a great experience if they visit on anything other than a desktop or laptop computer. If visitors like and enjoy the experience they receive on the site, they’re more likely to follow through with your target actions.
Another thing to remember is that in a lot of countries, people take long holidays – a lot of the time away from their homes and away from their computers. For example, here in Finland it’s the norm for people to take the whole of July or August off work and go to their summer cottage. As they’re away from their computers they revert to their mobile or tablet devices, and we see large traffic increases from these kinds of devices throughout the holiday season. We also see large peaks around Christmas time as well – when people are away from their computers and also receive new mobile devices as presents. Another reason to ensure that your campaign landing page is fully responsive!”
If you’re currently working on a campaign and would like some more information on website landing pages, or if you’re currently managing one and want to improve it or analyse it more effectively, get in touch! We’ll be happy to try and help you out with any questions you may have.