If you’re advertising on Facebook, you may want to consider tying your ads in to your email CRM. Here’s why this is something you should consider.

“A recent case study between Salesforce and Facebook found that customers who were emailed and who had seen Facebook ads were 22% more likely to make a purchase. So if you have a CRM and you target effectively on Facebook, you can potentially see great results in your conversions.

Combining your email list with a customised targeted audience is a great way to reinforce the positive message and brand awareness around your product or services.

Within Facebook Custom Audiences you can upload CRM data (email addresses and phone numbers of a minimum of 20 people) via a CSV file, and Facebook will then place these ads in front of these people (dependent upon your budget and ad space bidding).

If you do this in conjunction with an email campaign, your most valuable customers will see both and could be more likely to convert. During the study 18% opened just the email, 27% saw just the Facebook ad, and 16% opened the email and saw the Facebook ad. By coordinating the message across different channels, it resulted in reaching customers who were 22% more likely to purchase than those only reached by email.”

[tips guest=”emil”]