Data Strategy


Companies have lots of customer data, but it is often scattered in silos and cannot be efficiently utilized for getting ahead in business. Customer data can reside for example in a CRM/sales tool, customers’ online behavior data in an analytics tool, customer survey data in a customer survey tool, customer interaction data in a Marketing Automation system and there may be external data sources such as weather or market data that may be completely isolated from the rest. One holistic view of the customer may therefore be missing. We can help you by outlining a customer data strategy that defines what data is needed, how it should be collected, where it is stored and how it is managed, and finally, how it is utilized in decision-making across all levels of the organization.