Facebook has recently introduced Carousel ads to its mobile app. Here’s why utilising it on desktop and mobile could help improve your conversions.
“The carousel format for Facebook ads was originally launched on the desktop last year, essentially allowing for multiple images and links to be shown as one ad. Carousel link ads have driven 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.
The carousel supports up to 5 images (with links), and acts as an interactive scrolling ad. Having a number of interlinked images can be a great attention grabber, as well as engaging, meaning the user is more likely to click to see the different images and to click-through to website. The images can highlight different aspects of the brand or different products that are offered.
The links included within the ads as call-to-actions can also be tailored, ranging from simple image comments/likes on pictures, to allowing for the installation of 3rd party app relating to the advertiser. App install and engagement ads are for now available through ads API, but the carousel format for link ads is available in Power Editor and Ads Manager Tool as well.
The below example for foodpanda was used to promote its app, and increased click-through rates 180% and reduced their cost per install by 39%.”