As Facebook’s Messenger platform continues to grow, so do its’ features and tools for both users and developers. November has seen sponsored messages becoming available to all. Mikko has the details.
“Six months after testing began with a small group of brands and users, sponsored messages in Messenger are now available for all advertisers.
As we noted earlier in the year, Facebook will put limitations in place so that messages from brands and businesses feel less like spam and more like natural and continued engagement. Businesses can only send messages to existing conversation threads, and if the user has forgotten about that thread, they can block the message, person or advertiser. The block will remain indefinitely until the user removes it.
There’s also ‘deep linking’ with Facebook News Feed ads now gaining the ability to push a user to Messenger so that engagement can happen directly between the business and customer.
Other recent updates in Messenger 1.3 include:
- Reference Params for M.me Referral Links: Developers can now add reference params to their m.me vanity link, allowing them to determine where their bot traffic is coming from
- Deep Linking for M.me Referral Links: With the new reference param, developers can also deep link someone into a particular bot experience. For example, if someone clicks on the m.me link from a particular section within a website, a developer can now send a message that references that section.
- List Templates: Developers can now leverage new list templates, which showcase information in an easy-to-digest list. You can add a CTA or image to items in the list to customize the look and feel of the template.
- Pre-Checked Plugin: Developers can now add a checkbox plugin to easily allow customers to opt into a Messenger conversation with their business.
- Improvements to Search Results: We’re also releasing improvements to our bot search results, which will make it easier for people to find and discover bots.
Full details can be found in the Facebook developer blog post.”