If you use Facebook’s ‘optimised cost per thousand impressions’ (oCPM) option when bidding on ad space for the platform, you may have noticed a recent change. Emil has more.

“Facebook has simplified its bidding and costing structure for ads by removing the oCPM option to advertisers.

Despite this, advertisers can still create combinations, such as optimising for conversions and bidding for impressions, as well as the ability to choose from three options:

  • What to optimise for
  • How much to bid
  • When they get charged