Facebook continues to beef up its video data and metrics for Page owners. Emil has the latest info.
“With video continuing to become increasingly important amongst marketers, businesses and brands, video-serving platforms continue to bolster their data, measurement and analysis tools – something we’re seeing a lot of at Facebook.
Following a recent update and simplification to its video metrics interface, this week Facebook announced new video metrics available to Page owners on the platform – providing daily information and breakdowns of video performance, with Facebook product manager, Anaid Gomez-Ortigoza, stating “We’ve heard from publishers that they’d like a simple way to see how their videos are performing on a particular day. Starting today, Page owners can access day-by-day breakdowns for the following metrics.”
The new metrics include:
– Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
– Views: The number of times your video was viewed on a particular day.
– 10-second views: The number of time the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97% of the video.
Use new daily metrics for videos. This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance.
Read more on our blog: http://media.fb.com/2016/03/24/video-metrics-update-new-daily-video-breakdowns/.
Posted by Facebook Media on Thursday, March 24, 2016
As well as being able to see minutes viewed broken down in to organic and paid results, there’s also an average completion chart which allows you to identify specific drop-out points – enabling you to better understand the audience and tailor and refine you video offerings accordingly.
The new metrics can be accessed through page Insights and through your Video Library. Simply click the applicable video, and the metrics will be displayed in a pop-up card.
An API is coming to Insights soon, and Facebook also point out that they’re actively listening to feedback and continuing to improve the metrics they provide to Page owners, so expect more updates and features in the future!”