Check your analytics tagging on multiple devices

If you’re creating or updating a responsive site, you need to make sure your testing setup includes different devices. Steve is here to tell us why.

“In the past I’ve seen numerous site and data issues which could have been avoided with comprehensive mobile device testing. And this is why multiple device testing should be part of your testing setup and plan.

A good example of this is where I saw a client’s site traffic reduce from approximately 10,000 visits per month to about 1,000. Had there been a fundamental issue with code on the site, I would have expected the visits to drop to zero, but as there was still some visits being registered, it made the case even stranger.

Upon further investigation, it transpired that the companies content management system (CMS) wasn’t injecting tracking code on to the homepage following a recent site update, resulting in visits from most mobile devices not being registered.

This was missed as, once the update had been implemented, only a quick test on the desktop was carried out. This passed as the code for the desktop and the mobile site version had slight differences, so the update was considered successful. The 1,000 visits per day came from visits on the mobile pages that weren’t from the home page.

Had the client tested the change on a number of different devices, they would have seen that there were irregularities in the analytics on the home pages between desktop and mobile. That would have allowed them to identify that there were issues with the code.

When we work with clients we make sure that during any site updates or testing phases, we test everything on a number of different desktop, mobile and tablet devices. This ensures that there are no issues with responsiveness and that code on the site is triggered correctly on all devices types, sizes, OS’s etc. This is something you should definitely do too!”

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