Developing websites is continuous work that requires a long-term plan. A roadmap is key for identifying areas for improvement and opportunities within your web business. Sami is here to give us some information on what makes a great and useful roadmap.
“If you want to plan for the future and understand where the pain points are in your business (I like to think of them as opportunities for improvement), then you need a roadmap in place.
First you need to look at key areas of your business across differing website visitor segments. This will allow you to identify areas where you work well and not so well. Are there differences in engagement, visit routes, purchases or any technical parameters between visitor types, device types, traffic source or geographical areas? By carefully analysing the existing websites you can find hotspots which could be causing you issues, or just where you can improve and expand your business.
Once you have identified the focus areas, you should prioritise them according to business importance and ease of implementation. Then create a timeline showing when (and how) you’ll deal with them. Doing this will keep you and your team focused on the specific task in hand, as well as allowing you and your other stakeholders to understand what will change and when. Where applicable, this information can also be passed on to your customers so they know when they’ll have new products, features or functionality.
When planning, you should involve all your partners and people from all teams to help. Work with the experts for each area of your web business to produce goals, objectives and timelines that you all, as a business, can contribute to working towards.”