[tips guest=”henry”]

While we’ve talked about the importance of making your site mobile-friendly in the past, it’s now even more important. Henry has more details.

“Google recently officially announced that mobile-friendly pages would begin to rank even more prominently following an impending update to the SERP algorithm.

This also means that those sites and pages which are not mobile-friendly will begin to rank and show even lower down in search results.

The algorithm change won’t impact sites which have already become mobile-friendly, but will start positively impacting those that improve between now and the implementation at the beginning of May, and negatively those that aren’t already mobile-friendly and don’t update their site.

To see if your site is already mobile-friendly, you can use Google’s own Mobile-Friendly Test, and for further support in making your site more mobile-friendly check out their Webmaster Mobile Guide