If you’re still using Flash to create and display ads with the Google Display Network or DoubleClick, now’s the time to finally change! Here’s the key details.

“Earlier in February, Google announced that it was finally putting an end to giving advertisers the ability to create and upload Flash based ads to its’ Google Display Network (GDN) and DoubleClick Digital Marketing platforms.

The change comes in to force starting on 2nd January 2017, and instead of Flash based ads, advertisers will now have to upload their ads in HTML5 format.

Flash is being phased out on most platforms, with its’ owners Adobe even urging users not to use it for content creation going forward, so the move from Google comes as no real surprise, especially as they made HTML5 the default video type on YouTube back in 2015, and now automatically convert and Flash video to HTML5 when uploaded.

For those still using Flash based ads, the key dates and how to proceed are as follows:

  • 30th June 2016: Display ads built in Flash can no longer be uploaded in to AdWords and DoubleClick Digital Marketing.
  • 2nd January 2017: Display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.
  • For those using Flash based display ads, ensure they’re updated to HTML5 by these dates.
  • If you’re using Flash based ads, find out how to easily convert to HTML5 here