[tips guest=”vivek”]

It’s taken almost a couple of years, but Google has finally announced that a Penguin update is rolling out across the Search platform. Vivek has the latest information.

“One of Google’s many algorithm “signals” that help determine what search results are shown to you by its algorithm is Penguin. It’s been around since 2012 and has recently started to update across all supported languages.

There are two main features to this update (that Google is telling us about):

  • Real-time. Penguin, along with other algorithm “signals”, would generally refresh sites in order to gather updates and new data from the site. This could mean a webmaster would implement a change, but this would not feed to Google until Penguin refreshed. Penguin’s data is now refreshed in real-time, meaning minimal delay between making your changes and it being visible to Google, typically shortly after a recrawl and reindex of the page.
  • More granular. Penguin will now devalue spam by adjusting ranking based on specific spam signals, rather than affecting ranking of the whole website.

As Google point out, this is an update to “just one of more than 200 signals” used to determine ranking. While it’s a small part of the overall process, it’s still significant for webmasters.”