Instagram continues to grow, as does its’ roll out of ads across the world, with it now available in all countries. If you’re already marketing via other social platforms, now is the time to make the leap to Instagram. Emil has the hows and whys.
“With more than 400 million monthly active users , an average of 80 million daily pieces of content and 3.5 billion likes each day, Instagram has become the second largest social network (US) and has a highly engaged user base.
Now when planning a social advertising campaign, Instagram should be near, if not at, the top of the list of priorities.
With a singular stream of images, those that see an ad are more likely to pause and view it. The ad isn’t in some glossed-over banner, or disguising itself as native content, but is a part of the image stream a user sees and experiences every time they use the app.
Combine this with the fact that you can also utilise the targeting abilities and preferences of Facebook, and that allows for quick, easy, and detailed targeting and remarketing. This especially works for those using custom audience segments which are then easily replicated or, to gain maximum reach and engagement, actually used to compliment a campaign on Facebook, and vice versa. This aids brand awareness and leads to further engagement and conversions.
As an example, Mercedes-Benz US ran a campaign doing just this and saw an increase of 54% in website visits. And by running simultaneous ads with a Facebook direct response ad, website visits increased by 580%. The Mercedes-Benz case study can be read here.”