[tips guest=”manuel”]

We’ve previously talked about the importance of page load times, and how longer load times can directly be linked to a higher bounce or drop-off rates. Well, Manuel has a technical tip on how you can improve those page load times.

“Optimising the contents of your page is key to reducing your page load time. But optimising the rendering of the page is also a key component.

Unoptimised rendering will result in the page loading everything at once, potentially causing bottlenecks in the code and with the bandwidth, resulting in longer page load times.

Defining your critical rendering path and implementing optimised (progressive) rendering will result in the page loading in parts, with the most important being defined by you. This will result in reduced bottlenecks and improved times in the first render of the page.


Faster loading of the page will lead to higher engagement, number of pages viewed, and an improved conversion rate.

In order for the page to load as fast as possible on the first render, a number of variables need to be optimised:

  • Minimise the number of critical resources
  • Minimise the number of critical bytes
  • Minimise the critical path length

To view a full and detailed guide on how to do this on your site, head over to the Google Developers portal and have a read and even sign up for the free online course.”

Image credit: Google Developers portal