If you’re looking to increase your sales, lead conversion and the amount of prospects, but don’t want to be ‘that’ person cold-calling other companies (we know that doesn’t really work anymore), the likes of Leadfeeder and LinkedIn Sales Navigator may be worth checking out. Sami is here to tell us why.
“Leadfeeder is a great tool when you need to identify and track potential leads easily and in a convenient format. Essentially, it monitors who visits your site and where they’re from based upon their IP address and network. It then compiles this information and allows you see repeat visitors, what they’re looking at on your site, the landing pages and paths they take.
No one really likes cold-callers, so this can help you identify companies that may be interested in your services. And if you tie this in with the likes of LinkedIn Sales Navigator you’ve got a few more pieces of the puzzle to help identify potential leads and contacts.
LISN is a paid service of LinkedIn, but offers great insights in to other businesses and their staff. You can search for specific people and see what kind of things they’ve been commenting on, as well as following companies and seeing when certain employees leave, join or move positions.
Using these kind of tools in combination can allow you to identify companies that may have an interest in your business and then potentially narrow down who’s best to contact and when. As you have specific reasons to contact them, you’re more likely to get a positive response.”