Every website should have a business related purpose and business related targets that can be measured – KPI’s (Key Performance Indicators). KPI’s are measurable targets that provide you with the information on how your website is performing related to your business goals. An often used method to define those KPI’s is to run a KPI workshop together with your key stakeholders. KPI workshops help you with identifying those metrics that are essential for you to keep tracking. There is usually vast amount of data available, but the trick is to only select those KPI’s that are truly relevant for your business. Based on the outcome, we can setup your analytics tools to track them, and provide an easy follow-up with visual online dashboards.
Especially in big companies it can be useful to have own KPI’s for different business units, such as for marketing, communications and sales.