We’ve previously discussed the importance of a mobile-friendly website, but with recent updates to Google’s mobile-friendly algorithm, where app install interstitial might hurt your pages, it’s now even more important. Henry’s going to tell us more.

Google’s Mobile Usability feature was introduced in late 2014 to help sites understand mobile responsiveness and to assist with the update process and user experience.

Since then, we’ve seen Google actively test sites and amend their rankings based upon their ‘mobile friendliness’ i.e. if there are two very similar sites, both containing similar content, but one if mobile-friendly and one isn’t – the one which is deemed mobile-friendly by Google will rank higher in search engine results.

Recently, we’ve heard of further tweaks and updates to the algorithm that determines a sites’ mobile-friendliness, and this means that now it’s even more important to test your site and to make sure it’s as mobile-friendly as possible.

Google themselves provide some great information on how to update your site’s CMS, but once you’ve done this, you need to continuously test the site to ensure it’s performing as well as it can.

Test the site in different browsers and on different devices. A lot of desktop browsers, such as Google Chrome and Safari, will allow you to emulate different device types, as well as restricting bandwidth to test the experience on devices with slower connections. Ensure the page load speeds are good, content is loaded and rendered correctly, features and functions of the site are present, and that the site is still clear and easy to navigate on a smaller-screen device.”

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