Analysing and optimising your site(s) is an evolving, ongoing, and continual process. One area to keep an eye on (no pun intended) is screen size and resolution. Steve has a great tip for this today.
“We’ve talked a number of times about how user experience (UX) is key to keeping people on the site and keeping them coming back. Poor UX will leave visitors annoyed and frustrated, and will discourage them from using the site or returning.
As device usage continues to shift away from desktop and laptop, and more towards mobile, it’s imperative to make sure your site is fully responsive and that your UX is not negatively impacted by changes in device/screen size and resolution.
Utilise your analytics data to see what type and size of devices people are visiting your site with. Then compare the likes of bounce rate metrics or segments to see which users are leaving the site sooner than you’d like or expect and on which specific pages.
Once you’ve identified the most common resolutions, a great and easy way to test how they look on your website is to install the handy Window Resizer Chrome extension.
As the extension runs, it will allow you to easily re-size the browser window to emulate a wide number of pre-defined screen resolutions, as well as a completely customisable option, to see how the site responds and displays.
Tool image courtesy of Window Resizer on Google Chrome Web Store
By using the analytics data to identify the resolutions that your users navigate your site with, you can quickly check, using Window Resizer, to see if there are any specific display or rendering issues that may impact the UX.”