I have a broad range of work experience, from lead generation, project management to customer service and sales process.
I am experienced in both email marketing and social media marketing, and manage the lead generation process at Quru.
In additional to that, I also have basic skills and knowledge in SEM and SEO.
Bachelor of Hotel-, restaurant and travel business management (Laurea University of Applied Sciences, Leppävaara)
Developed Quru’s internal Lead generation system
Experiences in project management
Taido World Championship 2013 Silver (Dantai-Hokei)
Taido World Championship 2013 Bronze (Tenkai)
Alexandra Aaltonen capabilities
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Some of the things we use it for are; Finding broken links, analysing web page meta titles and data, finding duplicate content, view pages on your site that might be blocked to search engines and generate XML sitemaps. If this all sounds way too technical for you, please get in touch!