In Quru, I work on designing and implementing the analytics tracking of websites with tools like Google Analytics and Adobe Analytics.
I’ve also deployed numerous other tools using one of the following tag management systems, Ensighten, Google Tag Manager or Dynamic Tag Manager.
I work on conversion optimisation projects, where I plan and deploy A/B tests for web pages. I work in close contact with the clients to figure out their needs and solve their problems.
I have completed numerous tagging projects for clients in the B2B and B2C fields. We have deployed the tags of dozens of sites through Tag Managements Systems.
Clinton Deacon capabilities
Application Programming Interfaces (or APIs) make it easier for developers to use certain technologies in building applications. In Quru for instance we use APIs to connect disparate data sources together in order to build data studio reports. We also use APIs to develop things like data management platforms and populate data warehouses.
The term "big data" tends to refer to using predictive analytics, user behaviour analytics, or certain other advanced data analytics methods to get value from the dataset rather than the size of the data. Extracting, integrating, formatting, cleaning and representing big data in a manner that is easy to understand is often challenging. However, getting value from data is our bread and butter.
Customer data platforms or data warehouses are typically used as unified customer databases that are accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer view. This structured data is then made available to other marketing systems. We help integrate data to and from DMPs or CRM systems and create audience segments from analytics to help enrich individual customer data.
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.
Developing a website's structure so that the search engine robots can interpret content correctly often means the difference between being found on search engines and not being found. If you for instance you require people login before they see your content and you don't provide a structure for a robot to do without logging in (as they can't) then the robot won't be able to interpret or index what you have on your site. This is one simple example but there are many structural issues that can greatly impact SEO.
Analytics tags were formerly hard-coded in the website HTML code. The main problem in this model was that you usually had to work with IT people to make the changes to the code. In today’s fast moving Internet world, campaigns are very agile. If you want your analytics to follow so you don't miss out on valuable insights you should use a Tag management tool like Google Tag manager (GTM) or Adobe Dynamic Tag Management (DTM). We're well versed with both (and other paid tools too).