I work as an online marketing strategist for Quru. I help customers understand what digital marketing is and how it can help achieve their online business objectives. In addition to this I help our customers improve their online business based on data. Measuring, insights and actions based on data are what make my work interesting.

I plan and build ad accounts, optimize and test different strategies based on set KPIs and report on these. I tell the client what is happening on their site, the causes and the actions to take. I also help building measurement plans and defining KPIs. I like to share my knowledge to my dear colleagues at Quru and our customers. I have coached marketing professionals and hosted workshops on the topic of online marketing.

I use different Google tools for different parts of my work: Google Trends, Keyword Planner, Google AdWords, Google Analytics & Datastudio. I also work with Bing Ads, Doubleclick for Search, Yandex Direct, Facebook ads, LinkedIn ads and Twitter ads.

ACHIEVEMENTS

Over five years experience in different digital marketing tools and consulting
My clients are generating on average a 10:1 ratio of returns to spend, meaning for every euro spent on us we’re making 10 for them.

CERTIFICATIONS

Google AdWords Certified Consultant
Google Analytics Certified Consultant

Emil Siniketo capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
We use tools such as the Google Display Network, DoubleClick and Adform to manage paid display campaigns. Display is often done to raise awareness before more direct methods (like email or Search) to close a sale or as part of a remarketing effort.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.