During the three years that I have worked at Quru I have planned, built, managed and audited several PPC, Display and Social Media campaigns.

I have trained marketing professionals to understand the basics of digital marketing and hosted workshops on the topic of how to build successful PPC campaigns.

I have also experience of affiliate marketing.

ACHIEVEMENTS

My clients are generating on average a 10:1 ratio of returns to spend, meaning for every euro spent on us we’re making 10 for them.

3 years consulting experience.

CERTIFICATIONS

Google Adwords Certified Consultant

Google Analytics Certified consultant

Emil Siniketo capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
We use tools such as the Google Display Network, DoubleClick and Adform to manage paid display campaigns. Display is often done to raise awareness before more direct methods (like email or Search) to close a sale or as part of a remarketing effort.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.