I work as a Senior Web Analyst at Quru.
What drives me is to deliver relevant and meaningful data which will be used to drive decisions to improve digital products and user experiences.
Tracking for the sake of tracking isn’t an achievement, but assuring qualitative and relevant metrics for my client’s business is my personal goal.
Auditing, optimising, analysing, implementing and making sure that the web analytics implementation is evolving regarding my customer’s vision, KPI, and approach is part of my daily job.
9+ years’ analytics experience
Strong Business Intelligence background
GAIQ (Google Analytics Individual Qualification)
Fanny Le Béguec capabilities
Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru.
We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.
Analytics tags were formerly hard-coded in the website HTML code. The main problem in this model was that you usually had to work with IT people to make the changes to the code. In today’s fast moving Internet world, campaigns are very agile. If you want your analytics to follow so you don't miss out on valuable insights you should use a Tag management tool like Google Tag manager (GTM) or Adobe Dynamic Tag Management (DTM). We're well versed with both (and other paid tools too).