I’m a dedicated professional practicing in digital analytics for the past 10 years.
During this time I’ve had various roles and responsibilities in many digital marketing fields, such as; search marketing, email marketing, display marketing, multi channel analytics, conversion optimization, multivariate testing, social media marketing, tag management along with constant use of a variety of analytics tools.
I’m now responsible for directing Quru’s UK operations.
Coordination and direction of long term projects is one of my key strengths. I’ve delivered SEO programs to global corporations with hundreds of stakeholders. I also coordinated SEM with over 50 global markets and their agencies in addition to project managing many technical implementation projects in the last 10 years.
BA International Studies
10 years experience with digital marketing tools
Experienced project manager and account director
International speaker at industry events
€20 Million in client wins
Adobe SiteCatalyst Certified
Certified Google Adwords Specialist
Certificed Google Analytics Specialist
Henry Morales capabilities
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru.
We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.