Maki’s and Nigiri’s. Within the past 15 years I have built two analytics agencies from zero to exit, so I at least know the pitfalls of analytics competence centres and I might be able to help you in building the analytics culture for your organisation. After a 4-year employment contract with Adobe I believe I received some tools for helping companies in negotiating better deals with SaaS and licensing companies. I don’t like sales but I seem to pretty awesome doing it.

Kalle Heinonen capabilities

No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.