During my time at Quru (and Kwantic) I have successfully managed several advertising accounts/campaigns during the past seven years.
I have also run global campaigns in dozens of different countries.
My target/Goal/key point of interest is always in clients results.
I´m keen to increase clients sales, revenue and decrease unnecessary costs.
I have also hosted various trainings and workshops around search engine marketing.
On top of my consultant role, I am a member of the board and have also HR responsibilities in Quru.
Achieved a 478% return on investment for a non branded campiang in the banking and insurance industry.
Earned 24.6:1 ROAS for a travel customer (every euro spent on Quru earned 24.6 euros for the client)
Doubled traffic to a retail website with limited budgets.
Google Adwords Certified
Google Analytics Certified
Mikko Köngäs capabilities
We use tools such as the Google Display Network, DoubleClick and Adform to manage paid display campaigns. Display is often done to raise awareness before more direct methods (like email or Search) to close a sale or as part of a remarketing effort.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.