I’m a recent graduate in Digital Marketing from UCD Michael Smurfit Graduate Business School, Dublin. I have a passion for digitalization and the unlimited possibilities it offers to grow businesses with the help of data analytics and digital marketing tools. I aim to offer customers the best possible value on each step they take online, and that is where analytical mindset is needed.
As a junior web analyst at Quru, I help and support our talented professionals in different projects to find strategic key points from customer’s data and sales funnel. I test and measure online performance and optimize end-customer journey toward better conversions. My main tools are Google Analytics, AdWords and different SEO tools.
I have previous experience of online marketing in tech startup, where I also learned the basics of computer science. My long history with customer service have gained customer-centric mindset.
M.Sc. in Digital Marketing
Google Analytics Certification
Google AdWords Certification
Minttu Hämäläinen capabilities
Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru.
We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.