I’m a passionate web analyst and conversion optimist who loves numbers and always seeks to know where they came from to understand things deeper.

I have more than 15 years of experience of market research and 10 years of experience of web analytics.

Over these years I’ve had an honor of helping dozens of Finnish and international companies learn how to make better decisions using real data.

I also work as a Google Analytics Regional Trainer in Finland.

ACHIEVEMENTS

Have worked as retained resource leading analyst teams for clients

15 years market research experience

10 years analytics experience

CERTIFICATIONS

Google Analytics Individual Qualification

Google Adwords Individual Certification

Omniture Certified Expert: Site Catalyst

Mira Mäkiranta capabilities

In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
The term "big data" tends to refer to using predictive analytics, user behaviour analytics, or certain other advanced data analytics methods to get value from the dataset rather than the size of the data. Extracting, integrating, formatting, cleaning and representing big data in a manner that is easy to understand is often challenging. However, getting value from data is our bread and butter.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.