Understanding people, their motives and behaviour have been my strongest interests for as long as I remember. Moreover, great & effortless consumer experiences are another passion of mine.
At Quru, I am combining these two. I work as a web analyst and my aim is to understand why and what people do in one’s site, and how something could be improved for them. Moreover, through SEM and SEO I am creating more converting traffic to our clients’ site – improving our clients’ businesses as well as their end clients’ customer engagement amongst many other things. My basic toolbox consists of Google Analytics, Adobe Analytics, Adwords and different SEO tools.
In my job I am addicted to learning new things.
My clients represent many different industries, which means that I learn something new & exciting on a daily basis giving me the perfect balance of being in and out of my comfort zone.
Before starting as a Web Analyst I worked in the B2C marketing field. For example I worked in Salomaa Group’s trainee program as a “Next Gen Marketing Trainee”. During this eye-opening trainee year I worked at Valio, Paulig and finally at SEK&Quru. The most valuable lesson for me was to learn how digital marketing looks from both sides of the fence. I can strongly identify with the environment the customer is coming from and I am passionate about solving their digital challenges.
M.Sc. in Economics and Business Administration
GAIQ (Google Analytics Individual Qualification)
Google Adwords Certification
Pauliina Määttä capabilities
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru.
We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.