My passion lies within making all the pieces click together. In my work as a web analyst, this means setting up the business goals and purchase funnels, making sure these goals are being monitored within the website and that the real-time reporting and data collecting is being set, so that business as well as site improvement decisions can be based on an actual data.
But what is monitoring and data, if no one finds the site or likes enough to stay at the site? This is why I am on constant a crusade on reminding of the importance of the site contents and it’s technical implementation in regards to SEO and SEM. Without a well-functioning website and SEO, getting the best possible efficiency from SEM is just tawdry. Without proper SEO and SEM, getting people to the site is difficult if not near impossible, and without accurate, goal based data acquisition, it is just a guessing game to know how the site and marketing measures have worked and what needs to be fixed. I don’t like to guess – I want to know.
I have many tools. I know my way around GA, GTM, Data Studio, AdWords, SEO, SEM, KPI’s and many other abbreviations, and I use them frequently. Not the abbreviations, mind you, the tools (the abbreviations are mostly on namedropping purposes). I have a several years of experience within digital marketing, web analytics and online campaign planning and implementation. In my previous lifetime, I worked with building and developing business process management systems (ISO 9001 & ISO 14001), as well as within environmental management and CO2-trade.
MSc in Geology
BBA in Business Information Technology
GAIQ (Google Analytics Individual Qualification)
Pirjo Turunen capabilities
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.