As SEO Specialist in Quru I am working with search engine optimization keeping in mind the whole SEO palette but focusing more and less in the content optimization.
My main goal with SEO is to increase the website’s usability, visibility and traffic but overall to help our clients to increase the conversions on their websites. The work flow includes e.g. content optimization and analyzing, auditing and keyword analyses. The analytics also plays important part of my daily work and I use the most common tools such as Google Analytics and Google Search Console to support my client work.
I’m passionate to find the right goals and ways to make the website’s content better firstly for the website users but secondly also to the search engines. I enjoy sharing my knowledge of search engine optimization and getting my clients to understand the beauty of SEO.
My main tools are different SEO tools such as Screaming Frog, Brightedge, AWR Cloud, SEMrush and Ûbersuggest but also other tools such as Google Trends, Google Keyword Planner, Google Analytics and Google Search Console
5 years’ Search engine optimization and online marketing in general
4 years’ Warehouse logistics
Google Analytics Individual Qualification (GAIQ)
Riku Kiljunen capabilities
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Some of the things we use it for are; Finding broken links, analysing web page meta titles and data, finding duplicate content, view pages on your site that might be blocked to search engines and generate XML sitemaps. If this all sounds way too technical for you, please get in touch!
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.
A website renewal is a large project, but it is not only about the designing and implementing new looks and content.
The transfer has to be carefully planned. To ensure the site visibility, the SEO work needs to start months before the launch of the new site. Quru cooperates with the agency working on the site renewal through the whole planning stage, during design and development and after the site is launched.
Developing a website's structure so that the search engine robots can interpret content correctly often means the difference between being found on search engines and not being found. If you for instance you require people login before they see your content and you don't provide a structure for a robot to do without logging in (as they can't) then the robot won't be able to interpret or index what you have on your site. This is one simple example but there are many structural issues that can greatly impact SEO.