As an Account Director, it’s my job to be your contact in Quru. As a Jack of all trades and a Master of None, I’m the first and last face you will see in Quru.

I have over 13 years account management experience from various industries, all shapes and sizes all the way from start-ups businesses to global enterprises and government organisations. I am the one that calls you, sets up a meeting, listens, presents solutions, handle the contracts and everything else required to manage your account. I participate in all of my customer projects, but especially keen to be in our KPI workshops, where we hear your goals and needs.

These become our goals too.

ACHIEVEMENTS

Bachelor of Business and Administration, thesis published on business to business email marketing

My clients are generating on average a 10:1 ratio of returns to spend, meaning for every euro spent on us we’re making 10 for them.

I also routinely find 6 figure business opportunities for my clients using your analytics tools.

Sami Rahikka capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
Bing is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
We use tools such as the Google Display Network, DoubleClick and Adform to manage paid display campaigns. Display is often done to raise awareness before more direct methods (like email or Search) to close a sale or as part of a remarketing effort.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Some of the things we use it for are; Finding broken links, analysing web page meta titles and data, finding duplicate content, view pages on your site that might be blocked to search engines and generate XML sitemaps. If this all sounds way too technical for you, please get in touch!
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.
A website renewal is a large project, but it is not only about the designing and implementing new looks and content. The transfer has to be carefully planned. To ensure the site visibility, the SEO work needs to start months before the launch of the new site. Quru cooperates with the agency working on the site renewal through the whole planning stage, during design and development and after the site is launched.
Developing a website's structure so that the search engine robots can interpret content correctly often means the difference between being found on search engines and not being found. If you for instance you require people login before they see your content and you don't provide a structure for a robot to do without logging in (as they can't) then the robot won't be able to interpret or index what you have on your site. This is one simple example but there are many structural issues that can greatly impact SEO.
Analytics tags were formerly hard-coded in the website HTML code. The main problem in this model was that you usually had to work with IT people to make the changes to the code. In today’s fast moving Internet world, campaigns are very agile. If you want your analytics to follow so you don't miss out on valuable insights you should use a Tag management tool like Google Tag manager (GTM) or Adobe Dynamic Tag Management (DTM). We're well versed with both (and other paid tools too).