At Quru my focus is on web analytics and online optimisation.

In practice this means helping my clients to define their online KPIs based on their business and marketing goals (what to measure), setting up the web analytics processes (how to follow what is measured) and a lot of hands-on analysis and optimisation work to make my clients’ websites and online marketing campaigns perform better.

During my time at Quru (and Kwantic) I have hosted dozens of web analytics and KPI related workshops but also Google Analytics and Omniture SiteCatalyst training.

Since December 2014 I have also been Google Regional Trainer for Google Analytics, training Google Analytics users in Finland behalf of Google.

In addition to that, I have planned and conducted several online studies to support marketing and product/website development.

ACHIEVEMENTS

Masters of Business and Administration

A/B Testing and Analytics resulted in six figure lifts for a B2C business

CERTIFICATIONS

Google Analytics Certified Trainer

Adobe Analytics (SiteCatalyst) Certification

 

Sanna Åman capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.