During my time at Quru (and Kwantic) I have hosted dozens of web analytics and KPI related workshops, created a number of digital strategies that have been successful in
terms of revenues and helped build the Quru team and value proposition.

In addition to that, I have planned and conducted several online studies to support marketing and product/website development. I have had the pleasure to work with the some of the most known brands in Finland, such as Rovio, Valio, Nokia, IKEA, EMC and Fonecta.

ACHIEVEMENTS

  • Adobe SiteCatalyst Certification
  • Certified Google Analytics Specialist (GAIQ)
  • Adobe Insight (Visual Sciences) certification

PUBLICATIONS/AWARDS

  • Author of Cult Of Analytics (2009)
  • Author The Sucking Manifesto (2013)
  • Recognition award from DAA (2009)

Steve Jackson capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
Application Programming Interfaces (or APIs) make it easier for developers to use certain technologies in building applications. In Quru for instance we use APIs to connect disparate data sources together in order to build data studio reports. We also use APIs to develop things like data management platforms and populate data warehouses.
The term "big data" tends to refer to using predictive analytics, user behaviour analytics, or certain other advanced data analytics methods to get value from the dataset rather than the size of the data. Extracting, integrating, formatting, cleaning and representing big data in a manner that is easy to understand is often challenging. However, getting value from data is our bread and butter.
Customer data platforms or data warehouses are typically used as unified customer databases that are accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer view. This structured data is then made available to other marketing systems. We help integrate data to and from DMPs or CRM systems and create audience segments from analytics to help enrich individual customer data.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.