I’m a recent digital communications graduate who has vast knowledge of all things web. During my short career history I have worked with web analytics and videos both separately and combined.
GAIQ (Google Analytics Individual Qualification)
Tatu Kallonen capabilities
Application Programming Interfaces (or APIs) make it easier for developers to use certain technologies in building applications. In Quru for instance we use APIs to connect disparate data sources together in order to build data studio reports. We also use APIs to develop things like data management platforms and populate data warehouses.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.
Analytics tags were formerly hard-coded in the website HTML code. The main problem in this model was that you usually had to work with IT people to make the changes to the code. In today’s fast moving Internet world, campaigns are very agile. If you want your analytics to follow so you don't miss out on valuable insights you should use a Tag management tool like Google Tag manager (GTM) or Adobe Dynamic Tag Management (DTM). We're well versed with both (and other paid tools too).