I have over 5 years of experience in marketing, customer service and especially in FMCG business. My main focus at Quru is in web analytics, search engine marketing & search engine optimization. With analytics and reporting, my aim is to grow businesses through better communications and develop decision-making processes.
What describes me the most is that I like to have clear goals and targets for projects and continuous work. This I practice in all the areas I work with. In search engine marketing, I don’t want report just conversions and click-through-rates. What matters is the wider image: how much companies invest in their advertising and what is the profit their getting from it. Do we have proper goals set up and does the conversion points have clear monetary value? Are we using their investments properly and is everything correctly targeted?
One of the key factors is that our client’s goals are always our goals.
Main tools I’m working with are Google Analytics, Google Data Studio, Google AdWords, Keyword Planner, Google Trends, AWR, Screaming Frog and MOZ.
I work with a number of companies, primarily in eCommerce, B2B, FMCG and the publishing industry.
Bachelor of Arts in Social Sciences, Marketing & Communications – Thesis work conducted for Quru (Online Channel Effectiveness in Generating Website Visits)
Associate’s Degree, Accounting & Finance Helsinki Business College
GAIQ (Google Analytics Individual Qualification)
Vilma Järvinen capabilities
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Google Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. Quru are the first company in Finland to hold GACP certification and be an Analytics 360 reseller.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Some of the things we use it for are; Finding broken links, analysing web page meta titles and data, finding duplicate content, view pages on your site that might be blocked to search engines and generate XML sitemaps. If this all sounds way too technical for you, please get in touch!
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.