The all-new Google Analytics Home

Steve Penny Quru Tips

Google has been rolling out its new Google Analytics 360 Suite over the last year, but it’s also been keeping its main (and free) analytics tool updated as well. If you’re a GA user you may now be noticing some new UI and features. Home All of the key aspects of your business analytics are now provided as an overview …

Bing Ads Editor adds Reviews Extension support

Steve Penny Quru Tips

Bing Ads Editor has been updated to v11.10  and, with this, comes a number of updates, as well as support for Review Extensions. The Review Extension allows you to add reviews from trusted third-party sources to your ads which are placed with Bing. Review Extensions can be managed in bulk in v11.10 of the Ads Editor, with each campaign and …

Changes to exact match keyword targeting in AdWords

Steve Penny Quru Tips

Exact keyword matching no longer means exact, with Google broadening the way in which exact match keyword targeting work for Search ads. Emil has the details. “Back in 2012, Google introduced ‘close variants’ – a way to capture words or phrases that weren’t quite the exact keyword/phrase that had been targeted – perhaps due to pluralisation, misspelling, typos etc. This …

Instagram takes on Pinterest with new Collections feature

Steve Penny Quru Tips

Pinterest has recently been making some headway in terms of broadening its platform capabilities on the web and on devices, but it seems that as soon as it takes a couple of steps forward, one of the other big social platforms is there to “replicate” some key functionality and pull it back a step or two. Not content with ripping off …

Facebook updates tools for small businesses

Steve Penny Quru Tips

Despite Facebook being a major player in the advertising space, there’s still plenty of opportunity for the platform to grow even further. And, this week, Facebook announced some updates to its tools in order to help smaller businesses leverage the platform for marketing purposes. There are currently 65 million business Pages on Facebook (plus another 8 million business profiles on …

R heatmaps with Google Analytics

Steve Penny Quru Tips

Heatmaps are a great way of visualising different types of data, and, today, Fanny, has a great tip on how to use R with Google Analytics to produce useful heatmaps. “The majority of heatmaps, and tools that help you create them, tend to focus on overlaying the visualisation element directly on top of the webpage UI, showing where the cursor …

Twitter releases April’s strategic planning calendar

Steve Penny Quru Tips

Putting your marketing message out at the right time can be key to it reaching the right people at their most receptive time and helping to increase conversions. If you use Twitter Ads as a marketing platform, you may have noticed that this year Twitter has been providing a monthly events calendar to help advertisers better plan their strategies when aligning …

Google Optimize now free – for everyone!

Steve Penny Quru Tips

There’s no excuse not to A/B test your content, CTAs, site design, copy, and everything else on your website – especially now that Google’s Optimize is now out of beta and available to all – and for free. According to Google, “over 250,000 users” requested an Optimize account while the tool was in beta, prompting Google to make the testing …

Facebook launches its new ‘Collection’ ad format

Steve Penny Quru Tips

With Instagram slowly rolling out its new Shopping Tags, it’s no surprise that a similar ad format would be available on Facebook’s own ad platform – and ‘Collections’ is now here. Like Instagram’s Shopping tags, marketers will need to create a product catalogue , and from there they’ll then be able to tag up to four of their own products …

Instagram expands shopping tags to more businesses

Steve Penny Quru Tips

Following a testing period dating back to November last year, Instagram is now beginning to roll out Shopping Tags to more businesses – making the whole advertising and shopping process better for both marketers and shoppers alike. Products featured within Instagram posts can now be tagged with a name and price, allowing users to then click-through to a detailed product …