Connecting Google Data Studio to Search Console

Steve Penny Quru Tips, Systemagic

Google Data Studio continues to roll out new features, enhancements and integrations – this time with Google Search Console. Mira has the latest details. “Google’s new reporting and data visualisation tool, Data Studio, can now integrate with your Google Search Console – this follows on from other recent integrations such as DoubleClick Campaign manager. Search Console can now act as …

New video ad buying options coming to Facebook

Steve Penny Quru Tips

Facebook continues to recover from its recent misreported metrics, and is doing so by opening itself up and offering even more options to marketers. Emil has the latest details. “Following on from its recent metrics reporting issues, Facebook recently announced that it’s opening up to third party audits, and is also offering new options for those using its video ad services. …

Segmenting your data for greater insights

Steve Penny Quru Tips

The Quru Tips are a place where Quru’s experts are interviewed by Steve Penny and offer up their best tips, secrets and information. Today's Guest Henry Morales henry.morales@quru-analytics.com +358 50 360 3602 Linkedin Analytics Team Accounts Team The ‘art’ of segmenting your site’s data can range from basic to extremely advanced, depending on what you need or want. To those …

A/B test your app’s store landing page

Steve Penny Quru Tips

How your app looks on the App Store or Google Play Store can make a big difference in conversions. Steve has some tips on what to do and test to improve conversions. “The visual aspects of an app store can have a big impact on the number of people converting and downloading your app. That’s why it’s important to A/B …

Twitter remarketing and custom audiences made easier

Steve Penny Quru Tips

Platforms that make remarketing easier is always music to an advertiser’s ears. Well Twitter is singing that song with its’ updated universal website tag. Emil has the details. “Tagging your site in order to track actions and user behaviour for remarketing purposes can be a laborious task. But Twitter, along with other platforms, is now making this easier by moving …

New targeting and measurement tools from YouTube

Steve Penny Quru Tips

Facebook has been on the back foot recently with issues around its’ video analytics. As the issues rumble on for them, YouTube continues to add more functionality and keep its’ place as the leader in the online video industry. “With more than 50% of YouTube views now coming from mobile, the platform has announced some new mobile-focused updates, helping brands tap …

Scheduled ad extensions rolls out on Bing Ads

Steve Penny Quru Tips

Bing Ads offer as an alternative to the usual (and dominant) Google Ads, and continues rolling out features and enhancements – this time its’ scheduling ad extensions. Mikko has the details. “If you’re a Bing Ads users, or you just want to try it out as an alternative to Google Ads, the updates and features continue to come thick and …

Tell your analytics like a story

Steve Penny Quru Tips

You don’t want to bore clients and stakeholders with ‘data pukes’ and technical data and terms. Steve has some tips on how to make your reporting and presentations that bit more interesting. “When receiving a report or presentation, few things are more boring than having a load of tables, numbers, charts and graphs put in front of you. Churning out …

Find out how visitors actually use your site

Steve Penny Quru Tips

In order to optimise and improve your site and visitors’ experiences, you need to know how people are actually using the site. Riikka has some great information on how to utilise VWO to easily get this information. “VWO is a testing tool we use and have recommended in the past. We’d normally use it to run and analyse A/B tests …