Demographic Segmentation – Men Versus Women

Steve Jackson Analytics, Lenses, Optimization, Quru Tips

Image credit : https://verbalistseducation.com/ Demographic Segmentation is often used in all forms of direct marketing when the marketer has the statistical information about the audience she’s aiming at. Typically it’s things like gender, average age and level of income that make a difference. On the web its no different especially when publishers have the information about their customers and can tie …

The Take Out Test – Analytics Lens series

Steve Jackson Analytics, Lenses, Quru Tips

When you look at websites today there is often a lot happening on the website you visit. That’s why doing a take out test might be very useful. A take out test is when you remove something from the process and measure it to see if it improves anything. When you look at your sites through this Analytics lens you may …

Connecting DoubleClick for Publisher (DFP) to GA360

Steve Jackson Analytics, Optimization, Quru Tips

(image credit: Google) Using Google Analytics 360 in combination with DoubleClick for Publishers (DFP) is a way for publishers to share audiences they created using Google Analytics 360 directly into DFP. You can then use Audiences (or GA360 Segments) to target users that completed a desired action, read a specific page, came from a specific campaign, or any other source …

Creating lead generations in Facebook

Emil Siniketo Quru Tips

The standard Facebook ad set can help drive traffic to your Facebook page, site, or campaign, but you can also utilise it generate leads from customer sign ups and data. Emil has some more info on how to do this. “Lead generation is now even easier on Facebook with Leads Ads. Facebook’s Power Editor now makes it quick and simple …

Troubleshooting mismatched Facebook and Google Analytics data

Steve Penny Quru Tips

Something our analysts at Quru get asked regularly is ‘why doesn’t my data from Facebook match the corresponding data in Google Analytics?’. While the only real way of getting accurate and reliable Facebook data is from Facebook itself, you can troubleshoot and identify discrepancies within Google Analytics if you’re using it for overall insights, reporting etc. And luckily enough, Social …

An early look at Google AdWords’ new UI

Steve Penny Quru Tips

Google has been overhauling the UI of its products since it began using Material Design as standard a few years back. More recently we’ve seen consistent updates to the likes of Google Analytics and the Google 360 suite. Next to be updated will likely be AdWords, with a tweaked interface coming to users’ screens at some point in the near …