Instagram increases advertisers and plans new business features

Steve Penny Quru Tips

Facebook-owned Instagram continues its growth of active advertisers, as well as working on some new features that it hopes to roll out to businesses soon. From just over 200,000 active advertisers just over a year ago, to 500,000 in September of 2016, Instagram now boasts 1 million monthly active advertisers. In a discussion with TechCrunch, the head Instagram’s ad business, …

Google overhauls ad control following concerns

Steve Penny Quru Tips

Google hit the headlines recently when a number of key media buyers and advertising firms threatened to pull key client ads and spending over concerns around their ads being placed alongside offensive content. Havas’ UK arm said it was pulling all spending from Google, and GroupM, the world’s largest media buyer, said it was also contacting its key clients to ask if …

The importance of native Facebook video

Steve Penny Quru Tips

  Well over a year ago, following a report from Quintly, we talked about the importance of uploading your videos directly to Facebook, as opposed to posting links to 3rd party sites like YouTube. Well, Quintly are back with a new study, and continuing to highlight the importance of native Facebook videos, as they strongly outperform links to 3rd party …

Google Data Studio rolls out globally with new features

Steve Penny Quru Tips

About the Author Steve Penny Facebook Twitter Apple-loving analyst, podcaster, and occasional blogger/writer covering mobile and consumer tech (amongst many other things). Email: steve.penny@quru.fi or Phone: +358 45 176 8833 We’ve talked lots about Google’s new Analytics 360 suite of tools, including one of this suite, Data Studio. Well, Google has even more great news for existing beta users and …

AdWords price extensions now on all devices

Steve Penny Quru Tips

Price extensions for AdWords were launched last year by Google, initially just on mobile devices. But, now, Google is rolling out the price extension to all devices including desktops. Specific product or service prices can now be added to ads and will sit alongside the main text of each ad itself, giving the user a clear indication of the cost …

Instagram Stories ads now available to all businesses

Steve Penny Quru Tips

Facebook continues to try and monetise the heck out of all its tools, properties and platforms, this time making ads available to all businesses on Instagram’s Snapchat-cloned Stories feature. With an already large user base, uptake of Instagram stories has rocketed quickly, with approximately 150m daily active users compared to Snapchat’s latest figures of 161m daily active users . Stories ads …

New Facebook Live video monetisation and ad options

Steve Penny Quru Tips

As Facebook Live streams continue to gain traction and viewing numbers, Facebook is rolling out new tools and feature sets to aid discoverability for users and potential ad revenue generation options. A couple of recent releases from Facebook show how it wants to dominate and monetise the live streaming space. Firstly, it’s just rolled out a new dedicated app for the …

Showcase more images with Instagram

Steve Penny Quru Tips

Instagram continues to roll out new features for both users and advertisers, and, this time, we have a new update which can benefit both – the ability to publish up to 10 images in a single post. Instagram’s new update  is not only a great feature for users wanting to show off multiple images relating to a single subject or …

Utilise the Moz toolbar link checker

Alexandra Aaltonen Quru Tips, Systemagic

The Quru Tips are a place where Quru’s experts are interviewed by Steve Penny and offer up their best tips, secrets and information. Today's Guest Steve Penny steve.penny@quru-analytics.com +358 45 176 8833 Linkedin Analytics Team Moz is one of our go-to places for all things SEO, and one tool of theirs can save time and research when looking at your own, …

Cheat sheet for social media advertising

Steve Penny Quru Tips

The Quru Tips are a place where Quru’s experts are interviewed by Steve Penny and offer up their best tips, secrets and information. Today's Guest Emil Siniketo emil.siniketo@quru-analytics.com +358 40 532 3595 Linkedin PPC & Adwords Team Struggle to remember all of those varying sizes, dimensions, formats etc for ads on all of the social platforms? Fear not – Emil …