If you’re a Facebook Page owner or admin, you’re probably aware of the call-to-action button that Facebook prompts you to set up and use. Well now you can see how that’s actually working – Emil has the details.
“For some time now, Facebook has prompted Page owners and admins to create a call-to-action on their page. This can help drive traffic to the website, app, game, sign up for something, or allow a user to easily get in touch.
Well now – or at least coming soon – Facebook offers the ability to see data around how many clicks those CTAs have got. While this feature doesn’t seem to have rolled out to all Pages, TheNextWeb’s Matt Navarra spotted the new feature which can be found (for those that have it) under Page Insights and is called ‘Actions on Page’.
<blockquote class=”twitter-tweet” lang=”en”><p lang=”en” dir=”ltr”>Facebook has added a new section on Insights for Page Admins – ‘Actions on Page’ <a href=”https://t.co/RzBjhHyxAU”>pic.twitter.com/RzBjhHyxAU</a></p>— Matt Navarra (@MattNavarra) <a href=”https://twitter.com/MattNavarra/status/690591764093255680″>January 22, 2016</a></blockquote>
<script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>
It’s a small feature, but will offer some additional insights in to how your Page’s CTA is being used and if it’s even working at all!”