Search Engine Optimisation (SEO)


Search engine optimisation, or ‘SEO’ as it’s commonly called, is the process of developing your website so that the visibility of the web page or website in search engines’ unpaid results (referred to as organic results) improves.

This means you get unpaid traffic from the search engines as a result and can often be a very cost effective tactic. When renewing websites you might want to look at getting an SEO audit or outsourcing the whole optimisation process so that you can take advantage of the ‘free’ traffic you get as a result.

Our philosophy with SEO is all about earning a click from a search engine result page (SERP). To do that, your meta description tags should read as great adverts for your site and then they will be clicked more frequently. Just as we write great ads designed to be clicked through on Adwords, we should be writing great ads designed to be clicked on organic links too. The more clicks you get, the better your ranking in search engines.

  • Effective

    SEO is a very cost effective tactic.

  • Traffic increase

    Our typical result is a 10% improvement in SEO traffic.

  • Useful

    Learn how to outmaneuver your competition on search engines.

Social meta tags like Open Graph or Twitter Cards can give you much more visibility on social networks than you would get with a text ad alone. Schema.org is another metatag that can allow you to show product pictures or user reviews, again differentiating you from a standard text SERP, and improving your chances of CTR.

We have a more in-depth article on our blog.

Impact of the position of your ad

In organic search result
Position on the page 1 2 3 4 5 6 7 8 9 10
CTR 17.16 9.94 7.64 5.31 3.50 1.63 1.09 1.04 0.44 0.51

The graph above shows the impact of the position of your ad in the organic search result. Being first gives a 17.16% CTR. So you might get 1716 clicks from every 10,000 searches. In comparison, being 10th might mean you get just 51 clicks from every 10,000 searches.

So the difference is huge and our philosophy is good, clean tactics to get your organic search ad seen, thus moving it up that ranking.

There is a whole lot more to SEO than this and the tactics and processes change all the time. But our typical result is a 10% improvement in SEO traffic which then translates to sales or leads. We have also trebled traffic to some sites, resulting in massive ROI. Because we constantly monitor, it’s relatively easy to keep the traffic once you have got it.

If you’re interested in talking to one of our accounts team about our SEO services, please get in touch so we can do a free business evaluation to determine whether you’d be a good fit for this service.

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