Search engine optimisation, or ‘SEO’ as it’s commonly called, is the process of developing your website so that the visibility of the web page or website in search engines’ unpaid results (referred to as organic results) improves.

This means you get unpaid traffic from the search engines as a result and can often be a very cost effective tactic. This is especially important if you’re doing a website renewal. When renewing websites you might want to look at getting an SEO audit or outsourcing the whole optimisation process so that you can take advantage of the ‘free’ traffic you get as a result.

Our philosophy with SEO is all about earning a click from a search engine result page (SERP). To do that, your meta description tags should read as great adverts for your site and then they will be clicked more frequently. Just as we write great ads designed to be clicked through on Adwords, we should be writing great ads designed to be clicked on organic links too. The more clicks you get, the better your ranking in search engines.

We cover structural improvements, keyword research and content development. To learn more fill in the form to download our information sheet about how we’d go about reviewing your website SEO, how much it would cost and what you’d get from us. 


Search Engine Optimisation capabilities

Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Some of the things we use it for are; Finding broken links, analysing web page meta titles and data, finding duplicate content, view pages on your site that might be blocked to search engines and generate XML sitemaps. If this all sounds way too technical for you, please get in touch!
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.
A website renewal is a large project, but it is not only about the designing and implementing new looks and content. The transfer has to be carefully planned. To ensure the site visibility, the SEO work needs to start months before the launch of the new site. Quru cooperates with the agency working on the site renewal through the whole planning stage, during design and development and after the site is launched.
Developing a website's structure so that the search engine robots can interpret content correctly often means the difference between being found on search engines and not being found. If you for instance you require people login before they see your content and you don't provide a structure for a robot to do without logging in (as they can't) then the robot won't be able to interpret or index what you have on your site. This is one simple example but there are many structural issues that can greatly impact SEO.