Search engine optimisation, or ‘SEO’ as it’s commonly called, is the process of developing your website so that the visibility of the web page or website in search engines’ unpaid results (referred to as organic results) improves.
This means you get unpaid traffic from the search engines as a result and can often be a very cost effective tactic. This is especially important if you’re doing a website renewal. When renewing websites you might want to look at getting an SEO audit or outsourcing the whole optimisation process so that you can take advantage of the ‘free’ traffic you get as a result.
Our philosophy with SEO is all about earning a click from a search engine result page (SERP). To do that, your meta description tags should read as great adverts for your site and then they will be clicked more frequently. Just as we write great ads designed to be clicked through on Adwords, we should be writing great ads designed to be clicked on organic links too. The more clicks you get, the better your ranking in search engines.
We cover structural improvements, keyword research and content development. To learn more fill in the form to download our information sheet about how we’d go about reviewing your website SEO, how much it would cost and what you’d get from us.