Analytics and testing are simply tools. They’re tools to help you do better business. We use analytics and testing to help your business grow.

What works and what doesn’t?

Once we’ve ensured your data is clean, we look for a number of business drivers. Firstly we find out what works using tag management tools like Google Tag Manager or Ensighten.

We look at which marketing channels work, which parts of the website perform the best, which parts of your lead generation or sales funnel are working, the types of attributing factors that work – such as, if you did a Display campaign, did it make a difference to direct traffic?

Quru's capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Adobe Analytics is a tool that allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them.
In depth analysis of data, digging deep and investigating why things happen like they do is the most enjoyable part of any analysts work in Quru. We look at different types of users that come to your website – new visitors versus repeat visitors, customers versus prospects, men versus women, tech versus tech, visits that read your content versus visitors that don’t. We do this to understand the user journey and the way different traffic sources contribute to the visitor experience and usage.
Application Programming Interfaces (or APIs) make it easier for developers to use certain technologies in building applications. In Quru for instance we use APIs to connect disparate data sources together in order to build data studio reports. We also use APIs to develop things like data management platforms and populate data warehouses.

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The term "big data" tends to refer to using predictive analytics, user behaviour analytics, or certain other advanced data analytics methods to get value from the dataset rather than the size of the data. Extracting, integrating, formatting, cleaning and representing big data in a manner that is easy to understand is often challenging. However, getting value from data is our bread and butter.
Bing is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
Customer data platforms or data warehouses are typically used as unified customer databases that are accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer view. This structured data is then made available to other marketing systems. We help integrate data to and from DMPs or CRM systems and create audience segments from analytics to help enrich individual customer data.
We use tools such as the Google Display Network, DoubleClick and Adform to manage paid display campaigns. Display is often done to raise awareness before more direct methods (like email or Search) to close a sale or as part of a remarketing effort.
Google Adwords is a pay per click service (ppc) that Quru manages or consults on as you require. As the name describes you only pay for the advert if someone searches for your product or service in a search engine and clicks your advert. We have delivered outstanding return on investment using PPC in the past with results as high as €60:1 (60 euro earnings for every euro spent).
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customisable. Dashboarding allows you to tell great data stories to support better business decisions. Quru are certified by Google with Data Studio.
Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance. Quru are certified by Google with Optimize.
Tag management used to be done in HTML code. However marketers want tag management that’s simple, reliable, and integrates easily with existing systems without having to involve IT. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Quru are certified as Tag Manager experts by Google.
Keyword research is the process of determining what keywords are used in search engines by your potential customers. The objective of keyword research is to generate a large number of terms that are highly relevant to the keyword that is linked with your product or service. We use Keyword research for search engine marketing (and optimisation) services.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Some of the things we use it for are; Finding broken links, analysing web page meta titles and data, finding duplicate content, view pages on your site that might be blocked to search engines and generate XML sitemaps. If this all sounds way too technical for you, please get in touch!
A big challenge that enterprises and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people. Quru can put an SEO slant on the work that your content markers do. So we won't re-write your content, we'll just make it more attractive to a search engine robot and a human reader.
A website renewal is a large project, but it is not only about the designing and implementing new looks and content. The transfer has to be carefully planned. To ensure the site visibility, the SEO work needs to start months before the launch of the new site. Quru cooperates with the agency working on the site renewal through the whole planning stage, during design and development and after the site is launched.
Developing a website's structure so that the search engine robots can interpret content correctly often means the difference between being found on search engines and not being found. If you for instance you require people login before they see your content and you don't provide a structure for a robot to do without logging in (as they can't) then the robot won't be able to interpret or index what you have on your site. This is one simple example but there are many structural issues that can greatly impact SEO.
Analytics tags were formerly hard-coded in the website HTML code. The main problem in this model was that you usually had to work with IT people to make the changes to the code. In today’s fast moving Internet world, campaigns are very agile. If you want your analytics to follow so you don't miss out on valuable insights you should use a Tag management tool like Google Tag manager (GTM) or Adobe Dynamic Tag Management (DTM). We're well versed with both (and other paid tools too).

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