Customer Insights


Customer Insights

Do you know who your online visitors are and if they found what they were looking for on your site? Gathering customer insights can help you with better customer understanding. Hard metrics may give you answers to “what happened” whereas soft metrics may give you answers to ”why it happened”. Understanding your customers and their needs is key when developing your offering further in order to serve them better. Combining quantitative data with qualitative data can give you key insights which help segment your customers and target them with relevant messaging. Online surveys can be quite easily implemented e.g. as pop-ups on your site, and when combined with analytics data (e.g. Google Analytics), some further analysis on your customers’ behaviour can be obtained. Advanced customer segmentation may be developed when the online survey is enriched with e.g. your own CRM data or 3rd party data, and algorithms may be developed for segmentation purposes.

Kalle Heinonen

Chief of Growth

+358 400 888 973

Sanna Halttunen-Välimaa

Business Development & Marketing Director

+358 50 582 8500