Name, title and what are you doing at Quru?
My name is Riku Kiljunen and my title is SEO Specialist. I have been working with Quru for more than two years now. I do everything that goes with SEO, or Search Engine Optimization. All the technical things, content, keyword research, link building, basically everything else that goes with SEO.
How did you end up at Quru?
I was travelling for 6 months around the world and was considering if I should continue in my previous job or if I should find a new one. I had lunch with Steve Jackson and Janne Korpi and ended up working here after that.
What have you been doing lately?
Mostly I have been doing SEO trainings. I have had a lot of those lately. The SEO trainings I am giving are mostly about content optimization but some technical SEO too.
What is your most recent discovery about your work?
How it is not all about text content. Everything on the landing page matters. Are there videos? Images? Whatever it is, the whole package matters a lot for SEO. When people are searching for something on Google, they want to be served based on their search. Whatever the content is; video, text, images, all of it matters. So that is something I have to focus on in the future too. And get more details of what is happening in the voice and visual search.
What is the most challenging thing about your work?
It is not necessarily a challenge, but trying to make people understand how SEO actually is part of the overall big picture. Whether they are clients, inhouse, partners, or whoever. They need to understand the weight of the SEO work and how much it affects the overall website and how it affects other fields, like advertising.
What is the most relevant thing about your expertise?
Cooperation. As I said, SEO is one of the most important things in my mind. But SEO is not really a separate part, SEO experts in general need to do more cooperation with the other fields.
What new is happening in your field?
Visual search and voice search are the things that will change the field. How are we going to create content and how are we going to optimize the content for this? At the same time, AI is going to change the field somehow. I don’t know yet how, but that can be one of the things that changes a lot. That AI can learn more a lot about people, how they search and how they behave on the search page.
How has the industry changed during your career?
For the seven years I have been doing SEO work it has changed a lot. I started for myself with link building with the different external partners. It was kind of “wild west” back then, everybody just did whatever they wanted to do with the content and link building. It got pretty good results on Google back then, but Google got smarter and smarter. Now you want to serve the clients with quality content. Even in just seven years, the SEO field has changed a lot. It was more like black hat SEO back then, and a big job e.g. trying to clean the links from the web when it no longer worked that well.
If you could only choose one application/program for your job, what would it be?
Screaming Frog. You can get all the data for the technical point of view, but still some for the content point of view. It scans the whole website so well.
Describe your work using 5 emojis.
What is the best thing about working at Quru?
Overall, the people. Whether they are clients or Quru people. We have a good atmosphere. That is the best thing.
As SEO Specialist in Quru I am working with search engine optimization keeping in mind the whole SEO palette but focusing more and less in the content optimization.
My main goal with SEO is to increase the website’s usability, visibility and traffic but overall to help our clients to increase the conversions on their websites. The work flow includes e.g. content optimization and analyzing, auditing and keyword analyses. The analytics also plays important part of my daily work and I use the most common tools such as Google Analytics and Google Search Console to support my client work.
I’m passionate to find the right goals and ways to make the website’s content better firstly for the website users but secondly also to the search engines. I enjoy sharing my knowledge of search engine optimization and getting my clients to understand the beauty of SEO.
My main tools are different SEO tools such as Screaming Frog, Brightedge, AWR Cloud, SEMrush and Ûbersuggest but also other tools such as Google Trends, Google Keyword Planner, Google Analytics and Google Search Console
- 7 years’ Search engine optimization and online marketing in general
- 4 years’ Warehouse logistics
- Google Analytics Individual Qualification (GAIQ)