- Bachelor of Business and Administration, thesis published on business to business email marketing
- My clients are generating on average a 10:1 ratio of returns to spend, meaning for every euro spent on us we’re making 10 for them.
- I also routinely find 6 figure business opportunities for my clients using your analytics tools.
“No matter what your business is, if it’s B2B, B2C or something in between, there is a way to find the value your digital business and monetise it.”
Name, title and what are you doing at Quru?
My name is Sami Rahikka and I am account director for Quru. My main role is new business sales and Account management </p
How did you end up at Quru?
I was working in another analytics company before and I was looking for new opportunities. I knew Steve Jackson beforehand, went to sauna with him and had a chat, and here I am. I was lucky. Good timing, I suppose – and a good sales pitch!
What have you been doing lately?
The new business role has been taking up most of my time recently. I do have an account management role as well, but searching for new possible clients that we can help has been my thing recently.
What is your most recent discovery from your work?
That is a tough one, because I learn bits and pieces every day. For instance, like small things out of Google Analytics 360. Learning about features of certain tools can help us develop our customers business. Nothing mind-blowing really, but you learn something new every day.
What is the most challenging thing about your work?
One of the most challenging things about this work is to keep up to date with everything that is going on. The industry is changing very, very fast. Digital marketing agencies overlap each other in a lot of ways, but you have to keep scoping the big picture and try to focus on what is important to your customers.
What is the most relevant thing about your expertise?
General sales skills are one of the key factors of my work. And that means working with people, helping them, listening to them, and genuinely feeling that you are doing something good for the client. That’s what gets me up in the morning.
What new is happening in your field?
What’s not happening! There are a lot of things happening in the industry. It is hard to pinpoint what the latest trend is, but in analytics and digital business it is changing all the time. There are always new tools that you can follow up on or new trends and new thoughts to bring it forward. Then again, it is somehow comforting to know that at the same time that regarding human interaction, listening to people and helping them is still the same.
How has the industry changed during your career?
One big change is that the clients have more understanding of our industry. They are taking more in-house resources rather than relying on external resources. Our clients have a lot more know-how about the field. Just six or seven years ago most of our clients did not have a clear idea of what to do with analytics. Nowadays they actually consider it a big part of their work.
If you could only choose one application/program for your job, what would it be?
Well, in my work it has to be Pipedrive. It is a sales CRM system that guides my everyday work. It is a to do list that helps me get things organized.
Describe your work using 5 emojis.
What is the best thing about working at Quru?
Quru. Quru people, Quru culture. Although we have grown we have the same Quru mentality. Tongue-in-cheek, not taking things too seriously. Even though we work hard, it is still supposed to be fun. And that is one of the key factors that I like working at Quru.
As an Account Director, it’s my job to be your contact in Quru. As a Jack of all trades and a Master of None, I’m the first and last face you will see in Quru.
I have over 13 years account management experience from various industries, all shapes and sizes all the way from start-ups businesses to global enterprises and government organisations. I am the one that calls you, sets up a meeting, listens, presents solutions, handle the contracts and everything else required to manage your account. I participate in all of my customer projects, but especially keen to be in our KPI workshops, where we hear your goals and needs.
These become our goals too.