Sami Vaala

Sami Vaala

Senior Web Analyst+358 50 359

I work as a Senior Web Analyst at Quru.

My job is to help companies to develop their businesses by providing useful insight about their online business.

The insights are gathered through various services such as Website analysis, web analytics, KPI workshops, audits, training workshops, A/B testing and conversion optimisation.

I have experience in producing analytics services for several different customers in various business areas, such as insurance companies, Media, ad agencies, construction companies, municipalities, ministries, schools, retailers, consumer good industry and B-to-B companies of all sorts.


  • Graduated Haaga-Helia Marketing and Service Design (2004)


  • Divia Seminar (Speaker) Helsinki 2010
  • Dimar Webinar (Kävijätiedon hyödyntäminen & globaalin tunnettuuden lisääminen)
  • Thesis contributions Search and Email marketing. (Case Sähkölehto Oy & Camicle Finland)


  • GAIQ (Google Analytics Individual Qualification)
  • Snoobi Certified Analyst