Analytics and testing are simply tools. They’re tools to help you do better business. Some people call it Growth Hacking. We use analytics and testing to help your business grow by telling you what works and what doesn’t.
Once we’ve ensured your data is clean (find out how we do this by downloading our services sheet), we look for a number of business drivers. Our strategy is simply to look at which marketing channels work, which parts of the website perform the best, which parts of your lead generation or sales funnel are working and the types of attributing factors that work – such as, if you did a Display campaign, did it make a difference to direct traffic?
Once we’ve determined what tactics work, what don’t and what can be fixed, we align your strategic goals to what is being done on the website.
- Google Analytics
- Adobe Analytics
- Piwik Pro
- A/B Testing
- Google Optimize
- Visual Website Optimizer
Dashboard and KPI development
Reporting and Dashboard creation with data studio or your in house tools
SEM, Display & Media management
Google Ads, Bing, Adform, DoubleClick, Facebook, Sanoma, Alma, and other paid media