Analytics & Strategy


Analytics & Strategy

Analytics and testing are simply tools. They’re tools to help you do better business. Some people call it Growth Hacking. We use analytics and testing to help your business grow by telling you what works and what doesn’t.

Once we’ve ensured your data is clean (find out how we do this by downloading our services sheet), we look for a number of business drivers. Our strategy is simply to look at which marketing channels work, which parts of the website perform the best, which parts of your lead generation or sales funnel are working and the types of attributing factors that work – such as, if you did a Display campaign, did it make a difference to direct traffic?

Once we’ve determined what tactics work, what don’t and what can be fixed, we align your strategic goals to what is being done on the website.

  • Google Analytics
  • Adobe Analytics
  • Piwik Pro
  • A/B Testing
  • Google Optimize
  • Visual Website Optimizer

Kalle Heinonen

Chief of Growth

+358 400 888 973

Sanna Halttunen-Välimaa

Business Development & Marketing Director

+358 50 582 8500