Search Engine Optimisation (SEO)

Search engine optimisation, or ‘SEO’ as it’s commonly called, is the process of developing your website so that the visibility of the web page or website in search engines’ unpaid results (referred to as organic results) improves.

This means you get unpaid traffic from the search engines as a result and can often be a very cost effective tactic. This is especially important if you’re doing a website renewal. When renewing websites you might want to look at getting an SEO audit or outsourcing the whole optimisation process so that you can take advantage of the ‘free’ traffic you get as a result.